In the photographic representations of India in recent years a new protagonist has appeared: the mobile phone. It ‘s very difficult to roam the streets of India and not realize how cell phone is rooted in the everyday life of more than one billion people. Not only the new middle class owns one or more but also the poor, in a country where up to 40 per cent of the people lives on less than 1 dollar a day. According to official data the utilities in the country are now over 911 million and the market seems to be continually expanding: in the month of February more than 7.4 million new users were registered. The boom of utilities happened in 2010 when on average each month were signed 19 million new contracts, a real revolution. Italian photographer Virginio Bottaro caught some details.